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Boram Um hit the stage like a rockstar at the World Barista Champion 2023. No nerves, no hesitation—just pure confidence. Who is the 2023 World Barista Champion? It’s Boram Um, the first Brazilian to take the crown and he did it with flair. This wasn’t just about coffee; it was about skill, precision and flipping the script on what’s possible in a cup.
BY HANAN, 2 minutes read
Boram Um’s journey from Brazilian coffee farms to barista competition glory
Coffee runs in Boram’s blood. Raised in Brazil by South Korean parents, his family didn’t just drink coffee—they grew it. The transition from farm to the barista competition stage wasn’t instant, but it felt inevitable. Brazilian coffee shaped him, and when he stepped up, he didn’t just bring something fresh—he changed the game. A mix of tradition, innovation and a sharp focus on making coffee an unforgettable experience.
The specialty coffee that won the World Barista Champion 2023
Boram Um’s World Barista Champion journey wasn’t just about skills; his coffee selection turned heads. His specialty coffee lineup was a game-changer. For espresso, he went with an anaerobically fermented Gesha from Panama. For milk-based drinks, he introduced a natural Pink Bourbon straight from his family’s farm. Sweet, complex and bold enough to make the judges do a double-take.
How Boram Um won the Barista Competition with a powerful message
Becoming the World Barista Champion 2023 wasn’t just about picking the right beans—it was a performance, a story, a statement. Boram’s routine wasn’t just about coffee—it was a journey from bean to barista, a story of passion and place. Great coffee doesn’t happen solo. He made sure every hand in the process got its moment. Farmers, roasters, baristas—everyone mattered. It wasn’t just about him; it was about the entire process behind making world-class coffee.
Boram Um’s mission: putting Brazilian coffee in the global spotlight
Since snagging the title, Boram Um’s World Barista Champion journey has been a caffeine-fueled mission. He’s putting Brazilian coffee in the global spotlight—because ‘good’ doesn’t cut it. His victory isn’t just personal—it’s elevating Brazil’s specialty coffee scene to a world-class level. Now, coffee lovers worldwide are eyeing Brazil, eager to taste the beans that crowned a champion.
Think coffee is just a drink? Boram Um proves otherwise!
Ever wondered what makes a champion’s coffee stand out? Boram Um has the answer—one sip at a time. Think coffee is just a drink? Boram is here to prove you wrong—one revolutionary cup at a time. And if you haven’t tasted Boram Um’s specialty coffee yet, you’re missing out on something next-level.
Hanan: text • Instagram Boram Julio Um @boramum • YouTube European Coffee Trip @EuropeanCoffeeTrip • 14 February 2025
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