ID

South Korea

Trend, culture and energy shaping daily life. South Korea known for K-pop, street food culture, fast-moving cities and a society where trends, technology and everyday life evolve together.

Life

Close-up of four young Korean men with radiant skin and trendy outfit in Seoul.
Korean Beauty and Fashion Influence: K-Style’s Global Impact The global rise of K-Style. Korean beauty and fashion trends, born in Seoul’s vibrant streets, are reshaping global style with their unique and modern appeal.

Foodie

Boram Um preparing coffee behind a competition counter at a barista event.
Becoming the World Barista Champion: A Story of Boram Um’s Victory for Brazil Boram Um became the World Barista Champion 2023, showcasing Brazilian coffee and specialty coffee in a game-changing barista competition.

Music

Collage showing South Korean music culture with a guitarist beside traditional Korean architecture, a large K-pop concert and a musician working in a home recording studio.
South Korea’s Dynamic Music Culture: Beyond K-Pop South Korea’s music culture goes beyond K-pop, with indie artists, live scenes and creative sounds shaping a global musical identity across Asia and beyond.
Concert crowd in a packed stadium with thousands of fans holding up phones at night. K-Pop Sensation BTS Takes Korean Pop Music to the World A member of The Rose playing bass guitar on stage while leaning forward beneath warm concert lights. The Rose: Redefining Indie-Rock for a New Generation

Travel

Street in Seoul with cafés, shops and colourful Korean signs.
72 Hours in Seoul: Cafés, Street Food and Royal Palaces in the Korean Capital Seoul in 72 hours: from creative Seongsu-dong and cafés in Ikseon-dong to street food at Gwangjang Market and the royal calm of Gyeongbokgung Palace.

Explore more places